Challenge 25 is part of a scheme in the United Kingdom, introduced by the British Beer and Pub Association, with the intention of preventing young people gaining access to age restricted products including cigarettes and alcoholic beverages. Under the scheme, customers attempting to buy age-restricted products are asked to prove their age if in the retailer's opinion they look under 25.


Buy your Challenge 25 point-of-sale material including badges, posters, stickers and more today.

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Under 25? Proof of Age Required to buy a Knife
Display this high quality and well-made poster to warn young customers that they will be challenged for ID. Comply with the law and protect young people from the harms associated with using knives irresponsibly.
Under 25? Proof of age required to buy Knives (DL)
Do you want to protect children from the harms associated with using knives irresponsibly? Shows that you are proactive and comply with the law.
Under 25? Shelf Edge Strip
Welsh Vinyl Under 25? Banner
Make a statement with a vinyl banner.