Challenge 25 is part of a scheme in the United Kingdom, introduced by the British Beer and Pub Association, with the intention of preventing young people gaining access to age restricted products including cigarettes and alcoholic beverages. Under the scheme, customers attempting to buy age-restricted products are asked to prove their age if in the retailer's opinion they look under 25.

 

Buy your Challenge 25 point-of-sale material including badges, posters, stickers and more today.

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Challenge 25 For Alcohol Retailers - STICKER
We can help you to protect your licence today! Make sure that young customers are notified that they will be asked for ID when purchasing alcohol in your premises.
£4.00
Challenge 25 for Alcohol Retailers Poster (Welsh Language)
Exercise due diligence and ensure that young customers are notified that they will be challenged for ID when purchasing alcohol. Help protect your licence today!
£4.00
Challenge 25 for Underage Purchasing Warning Poster - England. V2
A great way to ensure that young customers are aware of the consequences that they may face as a result of attempting to purchase alcohol.
£4.00
Challenge 25 for Underage Purchasing Warning Poster (Welsh Language)
A great way to ensure that young customers are aware of the consequences that they may face as a result of attempting to purchase alcohol.
£4.00
Challenge 25 for Underage Purchasing Warning Poster -England
A great way to ensure that young customers are aware of the consequences that they may face when attempting to purchase alcohol.
£4.00
Challenge 25 Poster for Age Restricted Products
Exercise due diligence and ensure that young customers are notified that they will be challenged for ID when purchasing age restricted goods/services. Help protect your licence today!
£4.00