Challenge 25 is part of a scheme in the United Kingdom, introduced by the British Beer and Pub Association, with the intention of preventing young people gaining access to age restricted products including cigarettes and alcoholic beverages. Under the scheme, customers attempting to buy age-restricted products are asked to prove their age if in the retailer's opinion they look under 25.

 

Buy your Challenge 25 point-of-sale material including badges, posters, stickers and more today.

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Challenge 25 Poster for Age Restricted Products V2

Exercise due diligence and ensure that young customers are notified that they will be challenged for ID when attempting to purchase Age Restricted goods/services. Help protect your licence today!
£4.00

Challenge 25 Poster for Alcohol Retailers

Exercise due diligence and ensure that young customers are notified that they will be challenged for ID when purchasing Alcohol. Help protect your licence today!
£4.00

Challenge 25 Sticker for Age Restricted Products

Starting now show that you are compliant with regulations. Ensure your young customers are notified that they will be challenged for ID when buying age restricted goods/services. Help us to protect the children of the world from harm.
£4.00

Challenge 25 Sticker for Alcohol Retailers V2

Exercise due diligence and ensure that young customers are notified that they will be challenged for ID when purchasing alcohol. Help protect your licence today!
£4.00

Challenge 25 Sticker Show Proof of Age for Age Restricted Products V2

Exercise due diligence and ensure that young customers are notified that they will be challenged for ID when purchasing age restricted goods/services. Help protect your licence today!
£4.00

The Beer and Pub Association - Challenge 21 Poster

A must to let young customers know that they will challenged for ID! Eye-catching and noticeable - makes the perfect statement of your commitment to protecting minors from the harms associated with alcohol.
£4.00